The drink launched by the world champion is called 10 GOAT.
Lionel Messi the best soccer player on the planet, no one can doubt that, but now we also have to talk about the business side of the world champion, as he has just launched his own line of wines, and how could it be otherwise, the alcoholic beverage is called 10 GOAT
Messi’s GOAT wine launch
“Some of you asked us about these unique wines we made with Mmwinemaker. Here you have a special limited edition: two premium wines with collectible bottles that you can’t miss. Have you tried them yet?” Messi posted on Instagram.
The wine has two different labels, one, the ‘white’ varietal Syrah and Indicazione Geografica Tipica (I.G.T.) from Sicily; and the other, the black, Indicazione Geografica Tipica (I.G.T.) but from the Puglia area. Both feature an image of Lionel Messi with the number 10 and the word GOAT. This new venture by the Argentine was widely praised by his followers, who even compared the drink to his goals.
But now you may be wondering about the price, and the truth is that it is affordable for all budgets: it is priced at 60.32 euros and for now sales are only online from the site of the brand with which Messi collaborated.
MM Winemaker has a rich history and deep connection with the Italian regions of Campania, Puglia and Sicily, known for a winemaking tradition that has centuries of winemaking tradition.
The wine company that is Messi’s partner in the GOAT bottles is based in Switzerland and its innovative spirit makes it a world leader in winemaking. In its constant search for excellence, MM Winemaker has won more than 500 awards in renowned competitions: Concour Mondial de Bruxelles, CWSA Hong Kong, Wine Chateau and Expovina.
All the bottles launched on the market are expected to sell out in the coming months, so a second edition of Leo Messi’s GOAT wine could be launched.